Category: Customer Satisfaction
Measuring Success for a Support Website: A Point of View
click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
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Build A Great Web Experimentation & Testing Program
It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...
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Are You Into Internal Site Search Analysis? You Should Be
And here are the searches conducted for the same time period on the blog itself : Disclaimers & Disclosures), makes it possible to analyze internal ...
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Got Surveys? Recommendations from the Trenches
click here). When you think Usability perhaps the thought of Lab Usability Testing comes to mind. Or maybe Follow Me Homes or Eye Tracking ...
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Marketing Monger: Web Analytics Podcast
Marketing Monger on the topic of Web Decision Making. You can check out the MarketingMonger Podcast (5.12 mb, 22 mins). In our conversation we covered ...
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Experimentation and Testing: A Primer
Google Website Optimizer or paid tools like Optimost, and ATG supports this) It takes longer than the other two methodology It most definitely takes ...
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Traditional Web Analytics is Dead
Internet Marketing Voodoo or download a mp3 version from the
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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