Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" to show up on your site! Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people […]

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports are ignored. Sites & online marketing continue to suck. A large part of the reason is that a large part of our job seems to consist of glorified data puking, hoping […]