Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare not admit it for the fear of looking crazy. There are more agencies and consultants out there than you could care to count and all of us are trying to work […]

Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis. In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post […]