Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is a bold statement but a good testing program is truly game changing in multiple ways. (If you have not read the Experimentation and Testing Primer post I recommend that as foundational […]

Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal site search. Even companies that are extremely sophisticated with search campaigns treat internal site search as a step child / orphan / use your favorite metaphor. Internal site search is someone […]