Occam's Razor by Avinash Kaushik
Digital Marketing and Analytics Blog
Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Your traffic grew by 6% last year, what was your competitor's growth rate? 15%. Feel better? : [...]
How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your [...]
Email: blog at kaushik dot net
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