Two Amazing Bar Charts: % Content Consumption, % Share of Search

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Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering your ability to make some important strategic decisions? Would you believe me if I said that leveraging cool features like custom reporting and smart advanced segments might even be insufficient in […]

Eight Silly Data Myths Marketing People Believe That Get Them Fired.

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It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. […]