Six Web Metrics / Key Performance Indicators To Die For

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and "you don't have a KPI, oh my!" and "look at my KPI it is awesomer than yours!" and. . . . […]

Google Insights for Search: Competitive Intelligence Analysis

Save the best for last! Insights for Search is one of the most awesome research tools you'll use. I promise. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the Google Ad Planner can help […]