PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

A very wise friend, ok Craig, once said this to me: "Paid Search is like playing chess with a Supercomputer." At that moment I think my reaction was something like "meh!". Of course Craig was right. Search Engine Marketing (Organic + PPC) continues to be a huge part of any company's acquisition strategy on the […]

Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love!

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Two truths: 1] Turns out the readers of Occam's Razor are exceptionally gifted, they understand the challenges of web data 2] They are deeply motivated to do something about it, just not totally sure what. This is a special unplanned post just for you, to help with issue #2. My last post, Web Data Quality: […]