Occam's Razor by Avinash Kaushik
Digital Marketing and Analytics Blog
It seems absolutely dumb to argue that while the quality of data used to make decisions is important, it is actually not that important to have the highest data quality. Generations of Analysts, Data "People", Decision Makers have grown up with the principle of GIGO. Garbage in, garbage out. It made a lot of sense [...]
When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys and Experimentation and Testing in service of improving web experiences. Today I used that idea in a different context, ask you what was top of your mind so I could try [...]
Email: blog at kaushik dot net
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