Paris Hilton, Kim Kardashian & Telling Stories With Data

It is such a cliché: Don't just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we don't present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in. Then we are frustrated that no […]

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

A very wise friend, ok Craig, once said this to me: "Paid Search is like playing chess with a Supercomputer." At that moment I think my reaction was something like "meh!". Of course Craig was right. Search Engine Marketing (Organic + PPC) continues to be a huge part of any company's acquisition strategy on the […]