Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a "data job" (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are "qualified". The depression comes from this singular flaw: The candidate's education is limited by the companies they work/worked at. All I know is ecommerce because that is all my company does. All I […]

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy's Online Measurement and Strategy Report. Many Analyst "reports" tend to push a company / vendor / consultant agenda, refreshingly the Econsultancy report did not. They asked a wide spectrum to actual customers and reported the reality on the ground. They had some biting, but fair, observations about short […]