I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? You Should Be. It is also covered in [...]
"Engagement" Is Not A Metric, It's An Excuse
Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating experiences that delivers delight and happiness. Measuring "engagement" seems to be an even longer quest for Marketers and Analysts. There was so much we could measure and so little. As Marketers [...]
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