Web Analytics Books!

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain't it? The good news is we are going […]

Dear Avinash: Top Web Analytics Questions, Twitter Edition

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When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys and Experimentation and Testing in service of improving web experiences. Today I used that idea in a different context, ask you what was top of your mind so I could try […]