EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

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Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Hence even sophisticated users find it […]

Multi-Channel Attribution: Definitions, Models and a Reality Check

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A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it […]