See-Think-Do: A Content, Marketing, Measurement Business Framework

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The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). […]

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I've developed is […]