Digital Marketing And Analytics: Two Ladders For Magnificent Success

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The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

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There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from […]