Occam's Razor by Avinash Kaushik
Digital Marketing and Analytics Blog
Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Your traffic grew by 6% last year, what was your competitor's growth rate? 15%. Feel better? : [...]
Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the former flirt with one standard report and then another and then other and in the best case scenario pull only half of their hair out. There is nothing particularly wrong with [...]
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