10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

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There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part of it fueled by some Consultants. I suppose the rational is: self preservation before all else. Part of it is fueled by a vocal minority genuinely […]

The Definitive Guide To (8) Competitive Intelligence Data Sources!

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Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Your traffic grew by 6% last year, what was your competitor's growth rate? 15%. Feel better? : […]