Online Marketing Still A Faith Based Initiative. Why? What's The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. Not data. Surprising at so many levels right? Last week I had the privilege of being invited […]

Web Analytics Segmentation: Do Or Die, There Is No Try!

My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I write. I have said: All data in aggregate is "crap". Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. […]