Category: Analytics
Solving For The What & The Why: On-demand Webinar
Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Six Rules For Creating A Data Driven Boss!
create truly data driven organizations , but for my “Guru” talk at eMetrics summit in Washington DC tried to tackle a much more solvable ...
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Kick Butt With Internal Site Search Analytics
Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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Negotiating A Web Analytics Vendor Contract? Check SLA’s
Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) I want to once again thank Steve profusely for sharing this ...
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Convert Data Skeptics: Document, Educate & Pick Your Poison
[Before we get too deep I wanted to highlight that this is as much a data problem as it is a organization problem. For ...
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\”Engagement\” Is Not A Metric, It’s An Excuse
non-ecommerce websites because there is little in terms of Outcomes to measure there. So there has been a lot of proverbial ink used up ...
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Rethink Web Analytics: Introducing Web Analytics 2.0
Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors ...
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Data Mining And Predictive Analytics On Web Data Works? Nyet!
ACM Data Mining Special Interests Group. Here is the last slide of my presentation: The slide, on my behalf, captures the essence of the ...
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Hiring? What Works: Fresh blood or old hands? Experience or Novicity?
moldability. I get lots of wonderful email every day with delightful questions, this one made me think harder. Here is the actual excerpted question….. ...
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Three Interviews, Six Interesting Web Analytics Questions
Occam’s Razor). – Get close to your marketers and website owners. Being close to the business will give you the key context that you ...
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Web Analytics Vendor Tools Comparison (And One Challenge)
How to Choose a Web Analytics Tool: A Radical Alternative Web Analytics Tool Selection: Three Questions to ask Yourself Google Video. You know what ...
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Web Analytics Standards: 26 New Metrics Definitions
WAA Aug 2007 Standards. I am incredibly proud of the work Angie, Jason as well as the committee volunteers have put in over the ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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