Web Analytics Segmentation: Do Or Die, There Is No Try!

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My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I write. I have said: All data in aggregate is "crap". Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. […]

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

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The hardest kind of "analysis" to provide is in response to open ended questions. That is why I love asking open ended questions! They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone […]