Occam's Razor by Avinash Kaushik
Digital Marketing and Analytics Blog
My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I write. I have said: All data in aggregate is "crap". Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. [...]
The hardest kind of "analysis" to provide is in response to open ended questions. That is why I love asking open ended questions! They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone [...]
Email: blog at kaushik dot net
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