Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

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We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports are ignored. Sites & online marketing continue to suck. A large part of the reason is that a large part of our job seems to consist of glorified data puking, hoping […]

Identify The Known Unknowns: Leverage Analytics Custom Alerts

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Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns". Things we know and expect to see in the data, we look to see if they are there. "Oh look Google is still our Number 1 referrer and we are selling lots of product x as we always […]