Excellent Analytics Tip #18: Make Love To Your Direct Traffic

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Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" to show up on your site! Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people […]

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

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We lovingly craft reports every day. We try to make sense of what they are saying. When we hear nothing we try to bludgeon them, hoping for the best. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. […]