Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled "Stop obsessing about conversion rate"  with this post.  (Just in case you have not read the Stop Obsessing post that please read that first for more context). Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best […]

Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them to do. So submit a order, sign up for a email, send a lead etc. Measuring Conversion Rate is usually the cornerstone, if not the king queen and jester of the […]