Ten Minutes With….. Dr. Stephen Turner

The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend an hour with from that entire community it would be Dr. Stephen Turner. Dr. Turner is the author of one of the earliest “web analytics” application Analog, which is still the […]

Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is a bold statement but a good testing program is truly game changing in multiple ways. (If you have not read the Experimentation and Testing Primer post I recommend that as foundational […]