Five "Ecosystem" Challenges for Web Analytics Vendors

Recently I had the opportunity to be interviewed by a Research Analyst from a boutique investment bank who covers web analytics vendors that are publicly listed. An interesting question at the end of the conversation was: “what do you think are some of the future challenges / threats to these web analytics vendors”. Ahh fun stuff. Before […]

Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

EricB’s recent post on his excellent blog Inside Analytics was on the topic of Analytics and Results. It covered two things (Eric correct me if I misstate anything): 1) Concern in the blogosphere and elsewhere around potential for misuse by Google of data they have from AdWords and Google Analytics and 2) Need for defining […]