Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was rousing success. More attendees, more tracks, more speakers, wonderful weather, nice hotel. How could it not be a great success? [Jim: I have to admit I will miss the wonderful Santa […]

Ten Minutes With….. Brett Crosby, Google Analytics

For this installment of the Ten Minutes series we have the great privilege of meeting Brett Crosby from Google Analytics. Many of us also know Brett as one of the co-founders of Urchin. I met Brett at the start of the year at a Frost & Sullivan event. During that interaction, and all subsequent ones, I […]