Category: Advanced Analytics
The Complete Digital Analytics Ecosystem: How To Win Big
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Google+ or 1.1 million FCC net neutrality comments, water consumption of a burger patty vs. daily cooking, where we donate vs. diseases that kill ...
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Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!
Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...
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Smart Dashboard Modules: Insightful Dimensions And Best Metrics
Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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Search: Not Provided: What Remains, Keyword Data Options, the Future
recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
venn diagram, though, as you’ll see, I do take enormous liberties with the format. [As checkout the difference.] Here are the stories we’ll cover… ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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