… metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on … new things. I have been spending some time with the Mobile Ads team at Google to try and understand what is innovative about mobile …
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
I'm immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information … think about the imagination that we've brought to bear on mobile platforms and business/marketing. Legions of companies (large and extra …
Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions
… when it's actionable. Quick, Efficient, Effective Mobile Analytics: Percent Mobile. It is always a really good idea in web analytics to understand how … where is this more true than when it comes to mobile analytics. There are many methods of collecting data depending on the …
Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
… advertising medium, or improve your website, or build a mobile app, or try just about anything else. So why look at what the … people have access to the web, how they access the web, mobile device penetration, plus two really, really cool things: Psychographic …
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
… there and hits everywhere as you engage with the site (mobile, desktop, mobile app). For each hit, a bunch of data is also being collected (ex: you …
Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
… job of collecting clean data into those two segments. But Mobile is a platform. That traffic (or conversions in this case) is most likely … to take. [The analyst recommended a higher investment in Mobile based on this graph!] Ditto for Social Media. It is likely that the …
The 2015 Digital Marketing Rule Book. Change or Perish.
… me being in your store or on your site (or, omg, getting a mobile geo-targeted coupon from your competitor for 5% off your price while I'm … finance and analytics and writing some html and creating mobile campaigns and tag clouds then you have a long term liability on your …
11 Digital Marketing “Crimes Against Humanity”
… 2. Not having a fast, functional, incredible mobile-friendly website. There are 6.9 billion homo sapiens on the planet and 3.7 billion of them actively use 4.3 billion mobile phones. What's your excuse for not spending a few dollars making your …
Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords
… keywords as losers. For example I placed an order for Mobile Madden 09 at www.eamobile.com by clicking on search ad at www.google.com for Madden 09. But the …
Measuring Incrementality: Controlled Experiments to the Rescue!
… advertising to squarefour people. We can't forget Mobile advertising. We have to… the list is almost endless. Oh, and in case …
Excellent Analytics Tip #18: Make Love To Your Direct Traffic
… omniture.com/discover2awesoemness/?utm_source=nytimes_mobile_homepage&utm_medium=masthead_banner … this category will be categorized? Direct. :( You see mobile applications don't send a referrer and it will look like all of a sudden … out directly. > Google Analytics will show that your mobile campaigns with AdMob stink. Of course that's not true, but you'll have …
Web Analytics 2.0 Book: In Stores Now!!
… Types and Secrets). Chapter 9 Emerging Analytics: Social, Mobile, and Video The chapter I had the second most fun writing. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so …
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