Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns

…  metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on …  new things. I have been spending some time with the Mobile Ads team at Google to try and understand what is innovative about mobile …

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

I'm immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information …  think about the imagination that we've brought to bear on mobile platforms and business/marketing. Legions of companies (large and extra …

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

…  when it's actionable. Quick, Efficient, Effective Mobile Analytics: Percent Mobile. It is always a really good idea in web analytics to understand how …  where is this more true than when it comes to mobile analytics. There are many methods of collecting data depending on the …

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

…  Tool in GA. Read the three answers first, please. 6. Mobile Devices Report. Mobile is all the rage. You can't walk into any about digital or not about …

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

…  flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang …  is increasingly a conversation- or solution-centric mobile website and mobile application. Again, same set of rules. Having an …

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

…  Strategy] Your primary owned channel is your website, mobile or desktop. It could also include your blog, your recommendation …  focus on the other owned asset we have as a company, mobile. If you've been to one of my keynotes recently you might have heard me …

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

…  advertising medium, or improve your website, or build a mobile app, or try just about anything else. So why look at what the …  people have access to the web, how they access the web, mobile device penetration, plus two really, really cool things: Psychographic …

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

…  there and hits everywhere as you engage with the site (mobile, desktop, mobile app). For each hit, a bunch of data is also being collected (ex: you …

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

…  job of collecting clean data into those two segments. But Mobile is a platform. That traffic (or conversions in this case) is most likely …  to take. [The analyst recommended a higher investment in Mobile based on this graph!] Ditto for Social Media. It is likely that the …

See-Think-Do: A Content, Marketing, Measurement Business Framework

…  smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future …  to digital… if your website (or mobile site or mobile app) only has content/engagement points intended for people to buy a …

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

…  we get them to care and not just dump people on your site (mobile or desktop)? Simple. Give CTR a BFF. Find it the immediately adjacent …  That's exactly why you want your metrics to have BFFs! 9. Mobile: Installs – 30-day Active. We looked at YouTube, we looked at social, …

The 2015 Digital Marketing Rule Book. Change or Perish.

…  me being in your store or on your site (or, omg, getting a mobile geo-targeted coupon from your competitor for 5% off your price while I'm …  finance and analytics and writing some html and creating mobile campaigns and tag clouds then you have a long term liability on your …

11 Digital Marketing “Crimes Against Humanity”

…  2. Not having a fast, functional, incredible mobile-friendly website. There are 6.9 billion homo sapiens on the planet and 3.7 billion of them actively use 4.3 billion mobile phones. What's your excuse for not spending a few dollars making your …

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

…  category. Finally, we have it segmented into desktop and mobile and as if that was not joyous enough, further segmented into Brand and …  to two benchmarks. The second slide illustrated the mobile search performance for puppies, and compared it to the same …  are similar sized problems because our company sucks at mobile and we want to light a sense of urgency under our collective butts. I …

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords

…  keywords as losers. For example I placed an order for Mobile Madden 09 at www.eamobile.com by clicking on search ad at www.google.com for Madden 09. But the …