Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

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Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics.

I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share.

For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post.

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation.

Many of these questions have multiple possible answers, I invite you to…

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

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In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big.

But choosing what to focus on is extremely hard.

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future.

We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient knowledge for one and three, even if we are…

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