Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

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Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence.

Still, let me try to surprise you.

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red the…

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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

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My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners.

Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples.

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

While that is a perfectly good reply, Adil did make…

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