The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

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In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?"

My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!"

That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome.

In fact, even the term digital analytics is too stifling. It is all just business analysis – with digital being a dominant factor in influence (marketing, advertising, experiences, connections, relationships et. al.),…

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool.

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself.

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th…

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