A Great Analyst's Best Friends: Skepticism & Wisdom!

Here's something important I've observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so.

This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded. There is too much data. There are too many tables/charts/"insights" being rammed down your throat. There has been an explosion of "experts."

If you are not skeptical, you are going to die (from a professional perspective).

And, yet… You can't be paralyzed by skepticism. At some point, you have to jump. Or,…

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The Marketing < > Analytics Intersect: My Newsletter!

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.

My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you've come to expect from this blog… Context…

Should you own or rent?

The logic we are taught from when we were babies is that it is better to own than rent. Reality is actually a bit more complicated.

In our context, let's consider two applications of own and rent.

In the past I've spoken about own vs. rent in context of platforms. Facebook,…

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