Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

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In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big.

But choosing what to focus on is extremely hard.

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future.

We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient knowledge for one and three, even if we are…

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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

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There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis.

(More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .)

We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%.

All well and good.

But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The thing that is the difference between an organization that data pukes and the one that influences…

Keep reading: 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++ »