Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Culture is a stronger determinant of success with data than anything else. Including data.

[People + Process + Structure] > [Data + Technology]

It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over.

Why is this formula material?

The first part of the equation, for better or for worse, improves in an evolutionary manner. The second part of the equation most frequently improves in a revolutionary manner.

The challenge for Senior Leaders is that revolutions seem a lot more attractive and hence they charge full speed ahead. This results in frustration, derailed careers and a massive amount of money…

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Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be.

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter is geared towards being instantly actionable (rather than just theory-smart, which is pretty cool too). Do sign up if you want to deliver a small electric shock of simulation to your brain each week.

TMAI #41 covered a graph that resulted from a survey done by Econsultancy and Lynchpin.…

Keep reading: Smarter Survey Results and Impact: Abandon the Asker-Puker Model! »