Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

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We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.

[See step four in the process for creating your Digital Marketing and Measurement Model.]

If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. In turn,…

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

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Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence.

Still, let me try to surprise you.

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red the…

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