Five Key Elements For A Big Analytics Driven Business Impact

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization.

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity.

In a world when your work will never be done, how do you assess that the core things necessary are present? How do you ensure that your can zig-zag…

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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Culture is a stronger determinant of success with data than anything else. Including data.

[People + Process + Structure] > [Data + Technology]

It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over.

Why is this formula material?

The first part of the equation, for better or for worse, improves in an evolutionary manner. The second part of the equation most frequently improves in a revolutionary manner.

The challenge for Senior Leaders is that revolutions seem a lot more attractive and hence they charge full speed ahead. This results in frustration, derailed careers and a massive amount of money…

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