Month: April 2010
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Micro Conversions and Economic Value. Your company leadership (small business or fortune 100) will help you identify business objectives for your online existence. Beg, ...
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Excellent Analytics Tip #17: Calculate Customer Lifetime Value
Visits / Visitors and Conversion Rates for those marketing campaigns. They deserve our love. [And if they measure That is an average. The trouble ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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