Comments on: Analysis Ninjas: Leverage Custom Reports For Better Insights!

By: 5 factores clave para desarrollar una estrategia efectiva en internet | Análisis Gueb

Tue, 25 May 2010 22:42:07 +0000

[...] - Kaushik, Avinash, Analysis Ninjas: Leverage Custom Reports For Better Insights!, 10/02/2010 [...]

By: Dena Tasarim

Dena Tasarim — Mon, 08 Mar 2010 09:24:42 +0000

Custom reports are a must.

Most of our clients wants to see the status of their websites. I don't really use yahoo but Google Analytics has saved our butts more than one occasion. It brings a smile to the customer's face when you show their custom report especially when it includes every bit of information including their website.

By: Keyword Research

Keyword Research — Fri, 05 Mar 2010 22:20:47 +0000

[...]
Como creo que en muchas empresas podría pasar, en la mía ya existía una lista de 20 páginas con keywords y sus respectivas variaciones, producto de los pensamientos de los HiPPO’s (the highest paid person’s people opinion). Si bien, algunas de las palabras fueron acertadas, es decir, había mucha relación con nuestra oferta actual; la mayoría carecía de un volumen de búsqueda!!
[...]

By: Link Love Monthly: February — SocialFish

Link Love Monthly: February — SocialFish — Tue, 02 Mar 2010 13:02:00 +0000

[...] Analysis Ninjas: Leverage Custom Reports For Better Insights! (Avinash Kaushik) [...]

By: Avinash Kaushik

Avinash Kaushik — Mon, 01 Mar 2010 23:22:00 +0000

Ben: To answer your question to any degree of value a person would have to dig deeper into your business and why the website was created in the first place. But here are some ideas....If I was analyzing premierespeakers.com some straightforward goals are people who sign up for the "premier digital catalog", the number of Contact Us request, the number of Check Availability requests, I can use a unique phone number on the web and track the number of phone calls, clicks to the speaker's books etc (easily trackable links), the number of blog RSS subscribers added, and... I could keep going. Ok one more... how about using an on exit surveyThis blog post outline "micro conversions" for a number of businesses, perhaps it will spark your creativity:Measure Macro AND Micro ConversionsOr perhaps this one about how I would set success measures for a Government site (very hard to do!!):Web Analytics Success Measurement For Government WebsitesWith regards to your last question.... it is quite possible to do what you are looking for. My advice would be to please work with an authorized consultant for your web analytics tool. They are affordable and it's the best money you could spend (figure things out in a few hours rather than weeks :)).Avinash.

By: Ben

Ben — Mon, 01 Mar 2010 17:20:27 +0000

I'm struggling with the first hurdle (goals), and would appreciate some advice.

I deal with a site for a management/booking agency, and the site is largely comprised of profiles for the 400+ people they represent.

The site was largely set up to pass information about these people (e.g. biogs, photos) to the people who hire them (the customers – think repeat visitors).

A very large chunk of traffic also comes from fans of the people represented, fans who are googling their name (think new visitors).

My question is this: what constitutes success? There aren't necessarily any indicators on the web that a profile has been used to complete a booking for the person represented, and there's no clear goal for what to do with the 'fans' traffic.

Something else I'm struggling with: with 400+ profiles (there are around 3 pages per person), how can I aggregate typical behaviours across all of them? e.g. How can I see that the overall picture of how profile sub-pages (photos, biog) are doing to create some sort of average to benchmark against?

Many thanks,