<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" > <channel><title>Comments on: Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).</title> <atom:link href="http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/feed" rel="self" type="application/rss+xml" /><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html</link> <description>Pluralitas non est ponenda sine neccesitate.</description> <lastBuildDate>Fri, 10 Sep 2010 04:59:22 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>By: Michael Freeman</title><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/comment-page-1#comment-491309</link> <dc:creator>Michael Freeman</dc:creator> <pubDate>Tue, 23 Feb 2010 12:53:27 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=2248#comment-491309</guid> <description>@Djemmers &amp; @Avinash Wordle has an advanced feature where you can include the value (for example visits) using this pattern for each line [keyword phrase]:[number]That will give you the weighted graphic you perhaps are looking for. However, doing it this way keeps every phrase together so it does not unleash the &quot;magic&quot; of long tail analysis that the regular use of Wordle does.  We find it useful for quickly looking at CPC performance data (CTR, Cost per Conversion, etc...) quickly can tell you where to focus.http://www.wordle.net/advanced</description> <content:encoded><![CDATA[<p>@Djemmers &amp; @Avinash<br /> Wordle has an advanced feature where you can include the value (for example visits) using this pattern for each line<br /> [keyword phrase]:[number]</p><p>That will give you the weighted graphic you perhaps are looking for. However, doing it this way keeps every phrase together so it does not unleash the &#034;magic&#034; of long tail analysis that the regular use of Wordle does.  We find it useful for quickly looking at CPC performance data (CTR, Cost per Conversion, etc&#8230;) quickly can tell you where to focus.</p><p><a href="http://www.wordle.net/advanced" rel="nofollow">http://www.wordle.net/advanced</a></p> ]]></content:encoded> </item> <item><title>By: Adina</title><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/comment-page-1#comment-490915</link> <dc:creator>Adina</dc:creator> <pubDate>Mon, 18 Jan 2010 22:36:31 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=2248#comment-490915</guid> <description>I am a novice SEO and SEM, i try to discover more and more about Google Analytics / PPC / trends and all of thatToday i fill like a kid who &quot;discovered the ice cream&quot; :D ...Thank you for helping me to make My first step in understanding what this &quot;toy&quot; is all about :)</description> <content:encoded><![CDATA[<p>I am a novice SEO and SEM, i try to discover more and more about Google Analytics / PPC / trends and all of that</p><p>Today i fill like a kid who &#034;discovered the ice cream&#034; :D &#8230;</p><p>Thank you for helping me to make My first step in understanding what this &#034;toy&#034; is all about :)</p> ]]></content:encoded> </item> <item><title>By: Jason</title><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/comment-page-1#comment-490759</link> <dc:creator>Jason</dc:creator> <pubDate>Tue, 05 Jan 2010 14:32:11 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=2248#comment-490759</guid> <description>Very good stuff, thanks for this.Unfortunate that the Juice tools only work with GA - I&#039;m currently stuck using WebTrends, which is great for some things but really, so, so burdensome when I want to extract a very simple statement like &quot;86,837 visits came from 8,939 keywords.&quot; *rolls eyes*A note on the Wordle thing - you can right-click any word and delete it from the cloud. The cloud will then readjust - so if (as in the Gatorade example) a particular &quot;known&quot; term is skewing the image, it&#039;s pretty easy to dig deeper by getting rid of the overwhelming word.</description> <content:encoded><![CDATA[<p>Very good stuff, thanks for this.</p><p>Unfortunate that the Juice tools only work with GA &#8211; I&#039;m currently stuck using WebTrends, which is great for some things but really, so, so burdensome when I want to extract a very simple statement like &#034;86,837 visits came from 8,939 keywords.&#034; *rolls eyes*</p><p>A note on the Wordle thing &#8211; you can right-click any word and delete it from the cloud. The cloud will then readjust &#8211; so if (as in the Gatorade example) a particular &#034;known&#034; term is skewing the image, it&#039;s pretty easy to dig deeper by getting rid of the overwhelming word.</p> ]]></content:encoded> </item> <item><title>By: Chris Mauzy</title><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/comment-page-1#comment-490744</link> <dc:creator>Chris Mauzy</dc:creator> <pubDate>Mon, 04 Jan 2010 03:12:35 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=2248#comment-490744</guid> <description>Avinash, I am just about done reading Web Analytics 2.0 and I must say that this book is Excellent, great work!!  I would love to see you take on a tough subject that I deal with everyday.Here is the challenge, we sell TV Installations, Home Theater Installations and other various in-home services or we like to call them &quot;Productized Services&quot;.  When we first launched the website we had only 5% of our customers that would transact on the web unassisted.  The other 95% would browse around the site but then call our 800# and purchase over the phone.We have continually improved the site and we are up to about 25% (from 5%) that will transact on our site unassisted.  This creates a very unique challenge, I try to manage our PPC campaigns strictly based on Conversions and Cost per acquisition, but the phone conversions leave a huge Black Hole as we currently can not tie them back to a &quot;Keyword&quot;, etc.  We do ask the customer and we will get the answer of Google, Yahoo, etc.  I know it is not realistic to then ask them, &quot;Hey, what keyword did you search for?&quot;  I am sure that there are other followers of yours that have similar challenges and would love to read your input on this subject.  Thanks, Chris MauzyI would love to provide you any other data that you would need to understand my challenge.</description> <content:encoded><![CDATA[<p>Avinash, I am just about done reading Web Analytics 2.0 and I must say that this book is Excellent, great work!!  I would love to see you take on a tough subject that I deal with everyday.</p><p>Here is the challenge, we sell TV Installations, Home Theater Installations and other various in-home services or we like to call them &#034;Productized Services&#034;.  When we first launched the website we had only 5% of our customers that would transact on the web unassisted.  The other 95% would browse around the site but then call our 800# and purchase over the phone.</p><p>We have continually improved the site and we are up to about 25% (from 5%) that will transact on our site unassisted.  This creates a very unique challenge, I try to manage our PPC campaigns strictly based on Conversions and Cost per acquisition, but the phone conversions leave a huge Black Hole as we currently can not tie them back to a &#034;Keyword&#034;, etc.  We do ask the customer and we will get the answer of Google, Yahoo, etc.  I know it is not realistic to then ask them, &#034;Hey, what keyword did you search for?&#034;  I am sure that there are other followers of yours that have similar challenges and would love to read your input on this subject.  Thanks, Chris Mauzy</p><p>I would love to provide you any other data that you would need to understand my challenge.</p> ]]></content:encoded> </item> <item><title>By: Terrintokyo</title><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/comment-page-1#comment-490735</link> <dc:creator>Terrintokyo</dc:creator> <pubDate>Sat, 02 Jan 2010 22:19:20 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=2248#comment-490735</guid> <description>indirectly on topic -I just got the new book, and am about to curl up with it, then come back to this post...and all of your posts, really.I was so excited when Amazon showed up yesterday! what in the world does that say about me;-)thank you, Avinash, for being one of my key invisible mentors!</description> <content:encoded><![CDATA[<p>indirectly on topic -I just got the new book, and am about to curl up with it, then come back to this post&#8230;and all of your posts, really.</p><p>I was so excited when Amazon showed up yesterday! what in the world does that say about me;-)</p><p>thank you, Avinash, for being one of my key invisible mentors!</p> ]]></content:encoded> </item> <item><title>By: Avinash Kaushik</title><link>http://www.kaushik.net/avinash/2009/12/analysis-ninjas-move-top-ten-find-love-insights.html/comment-page-1#comment-490729</link> <dc:creator>Avinash Kaushik</dc:creator> <pubDate>Thu, 31 Dec 2009 16:27:34 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=2248#comment-490729</guid> <description>&lt;strong&gt;&lt;font color=blue&gt;Dave: &lt;/font&gt;&lt;/strong&gt; Google Analytics as a silly habit of showing not set in any custom report even if you had drilled down by keywords. By drilling down by keywords you are not &quot;filtering&quot; by keywords, you are looking at all rows of data and not set typically be the highest value.You will also notice this in other reports (especially if you do custom reports which I am quite prone to), such as campaign reports etc.Of course it is easy to go to the extra trouble and nest step to filter our not set or apply a segmentation filter. Ideally the team at Google will one day fix this legacy issue.Avinash.</description> <content:encoded><![CDATA[<p><strong><font color=blue>Dave: </font></strong> Google Analytics as a silly habit of showing not set in any custom report even if you had drilled down by keywords. By drilling down by keywords you are not &#034;filtering&#034; by keywords, you are looking at all rows of data and not set typically be the highest value.</p><p>You will also notice this in other reports (especially if you do custom reports which I am quite prone to), such as campaign reports etc.</p><p>Of course it is easy to go to the extra trouble and nest step to filter our not set or apply a segmentation filter. Ideally the team at Google will one day fix this legacy issue.</p><p>Avinash.</p> ]]></content:encoded> </item> </channel> </rss>
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