Month: December 2009
Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).
top ten of anything rarely changes (with the exception of hourly changing content – news – sites). 2. The top ten only focuses on ...
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Who Owns Web Analytics? A Framework For Critical Thinking.
Web Analytics 2.0. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture. In this blog post I’ll share a unique “case study”, ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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