Comments on: Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

By: links for 2010-03-04

links for 2010-03-04 — Fri, 05 Mar 2010 04:05:19 +0000

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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik
Excellent round up of tools to analyse infleunce and activity on Twitter. To many people analysing Twitter seems like a tedious activity, that verges on glorifying and over-egging something that is simple and small in scale. In all honesty I shared the same thoughts—and then clients started to ask us questions about the influence and reach of people on Twitter.
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By: Herman Tumurcuoglu

Herman Tumurcuoglu — Fri, 26 Feb 2010 19:44:55 +0000

Great article avinash, I wish there was a clear way to consolidate all this information!

By: Presentación de Enrique Quevedo en HOWA Buenos Aires : HOWA – Hands on Web Analytics

Thu, 25 Feb 2010 02:52:20 +0000

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12. Además de conectar con la comunidad es importante para mi saber si mis mensajes se están propagando. En la medida que la gente haga ReTweet de mis mensajes tendré mayor posibilidad de acceder a grandes audiencias. Lean acerca de ReTweets por Millar de Followers (RTPM) en el blog de Avinash.
13. Aún cuando logre crear una red grande y logre hacer que la gente propague mi mensaje, lo que busco que lean el contenido que envío. Los servicios como bit.ly o tr.im son una excelente forma de saber si estás o no logrando este alcance.
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By: 网站分析意义重大——答点石大会朋友提问 | LAZYLOVE

网站分析意义重大——答点石大会朋友提问 | LAZYLOVE — Tue, 09 Feb 2010 07:15:13 +0000

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衡量社会化媒体不是没有办法，同样也不是没有工具。这两个帖子（一个是我的，一个是Avinash的）一定能够帮助你，我觉得值得仔细研读：Sidney的IWOM监测与分析：理解和实践，Social Media Analytics: Twitter: Quantitative & Qualitative Metrics。

但是，这些还不够，为了衡量效果，我们需要利用Control Group的方法。即，给社会化媒体的一部分人（曝光组）群进行营销活动，而故意不给另外一部分人（控制组）进行营销活动，然后通过对比来衡量营销活动到底有没有促进认知和偏好。
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By: “云”监测：垂直型的网站分析

“云”监测：垂直型的网站分析 — Sat, 06 Feb 2010 12:31:16 +0000

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业界有谁？
如果大家看过Avinash的这篇文章：Social Media Analytics: Twitter: Quantitative & Qualitative Metrics，那么大家一定会跟我一样印象深刻——原来光是监测Twitter的第三方工具就有这么多！

这些工具都是典型的垂直型的网站分析工具。它们的功能非常针对性的细分，而且即插即用，大多数也能够实现功能模组的定制化。
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By: Social Media Analytics « The Great E-mancipator

Social Media Analytics « The Great E-mancipator — Tue, 05 Jan 2010 20:34:32 +0000

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I took the simple approach to social media metrics in a recent posting but jumping across to the “Occam’s Razor” blog I get another view from Avinash Kaushik, the evangelist at Google.

Avinash provides an analysis of some of the current analytic tools around for Twitter, but he does point out that he picks out the metrics important to his personal strategy.
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