Comments on: Web Analytics Books!

By: Approaching Website Analytics (pt 2) « The Marketing Mop Head

Approaching Website Analytics (pt 2) « The Marketing Mop Head — Mon, 18 Jan 2010 15:49:10 +0000

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Web Analytics 2.0 author Avinash Kaushik outlines measurement strategyaround the Ws as follows:

On a most basic level, if a product promotional campaign has achieved growth in brand awareness, that should be measurable on all sites/pages pertaining to that product brand.
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By: Indu

Indu — Sat, 28 Nov 2009 02:31:11 +0000

Hi Avinash,

Thanks to you, I made a switch to an exciting web analytics career – and continue to thrive on your insights. Love your new book!

Indu

By: The Omni Man Blog - Omniture SiteCatalyst - Adam Greco » Blog Archive » Let’s #Measure Compassion

Mon, 23 Nov 2009 13:26:50 +0000

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Between the Colin Powell speech, Thanksgiving and Avinash Kaushik’s generosity of contributions through his books, I started thinking that there may be more that all of us could do. I have encountered many brilliant blog readers and seen many ingenious #measure folks out on Twitter and wondered if there were others who might be interested in doing something similar.
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By: Tony Faustino

Tony Faustino — Sat, 31 Oct 2009 21:45:58 +0000

Avinash, I purchased and received my copy of Web Analytics 2.0 this past week. I was so inspired by your outstanding webinar presentation with HubSpot, Advanced Analytics, that I ordered the book and started studying it immediately (already notes everywhere).

I've always enjoyed learning and developing new professional skills, but I can honestly say that I'm really developing a passion for the web analytics side of online marketing (along with my love of social media strategy). Your book is a wonderful resource that I'm studying to prepare for the Google Analytics IQ exam (another self-developed personal & professional goal).

I'm an absolute beginner but I'm trying out all types of stuff on my blog to get my hands dirty (i.e., setting up conversion goals on subscriber RSS feed and clicks on About Page, etc.) Furthermore, after reading your wonderful article on Web Analytics Career advice, I'm now committing myself to regularly studying your blog and other resources that will enable me to become fluent in other web analytics tools (i.e., Yahoo! Web Analytics, etc.).

You have no idea how much I look forward everyday to checking the RSS subscriber feed for Occam's Razor. I feel like cool what wonderful insight or learning objective am I going to work to accomplish today or this week (or weeks depending on the complexity).

Thank you for your generosity in sharing your knowledge. You benefit so many of us who are committed to personal reinvention and continued growth.

By: Web Analytics 2.0 af Avinash Kaushik kan købes nu | Webanalytiker.dk

Web Analytics 2.0 af Avinash Kaushik kan købes nu | Webanalytiker.dk — Thu, 15 Oct 2009 17:57:52 +0000

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For en måned siden beskrev han selv sin nye bog i et blogindlæg og baggrunden for den. Et kort resume: Avinash første bog er om de grundlæggende elementer indenfor webanalyse, du lærer hvad konvertering er, hvad der bør indgå i en webanalyse jobbeskrivelse og meget mere. Hans nye bog er en efterfølger, som ikke er en erstatning, men derimod indeholder mere avancerede tips og tricks. Indholdet går lige fra at måle succes på blogs, hvorfor det er svært at måle sociale medier, hvordan man starter en karriere indenfor webanalyse og til hvordan du får organisationen til at arbejde på baggrund af data og webanalyse.
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By: Livemercial Sarah

Livemercial Sarah — Fri, 09 Oct 2009 04:41:39 +0000

I would also LOVE a PDF version of this book:) Thanks!