Month: September 2009

Brand Measurement: Analytics & Metrics for Branding Campaigns

Analytics banner ad measures
Visa runs. I love watching the IBM ads (with the I’m a PC ads from Microsoft (and I am a proud PC!). I loved ...
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Web Analytics Books!

clickstream analysis competitive intelligence
Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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