Six Tips For Improving High Bounce Rate / Low Conversion Web Pages

In my travels around the world the most frequently asked question is: "What's your favorite web analytics report? " A close second is: "How can I improve my web pages with high bounce / low conversion rates?" Or "I have done all I can and I don't know how else to improve my webpage, ideas?" […]

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a "data job" (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are "qualified". The depression comes from this singular flaw: The candidate's education is limited by the companies they work/worked at. All I know is ecommerce because that is all my company does. All I […]