Comments on: PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

By: 3 Metrics for Evaluating Site Performance | ThisIsOffPrice.com

3 Metrics for Evaluating Site Performance | ThisIsOffPrice.com — Fri, 05 Feb 2010 16:23:55 +0000

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Additionally, marketers can use multiple media in an ad campaign. As a result, it’s hard to attribute conversions directly to online search advertising.
Due to the sophistication of search algorithms, paid search is complex to begin with, and understanding analytics data is difficult as well. Kaushik has an excellent post on Occam’s Razor about conversion attribution that can give you a better understanding of your SEM campaign performance. He covers the following five points in this post:
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By: Hands on SEM | Digitalamedier.se

Hands on SEM | Digitalamedier.se — Mon, 01 Feb 2010 21:56:42 +0000

[...] PPC / SEM Analytics: 5 Actionable Tips To Improve ROI | Occam’s Razor by Avinash Kaushik [...]

By: Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas

Fri, 04 Dec 2009 14:01:09 +0000

[...] PPC / SEM Analytics: 5 Actionable Tips To Improve ROI – Occam’s Razor – Jun ‘09 [...]

By: TJ Wilkinson

TJ Wilkinson — Sat, 21 Nov 2009 20:21:37 +0000

The ratio of broad match to exact match depends on the industry. Even a well maintained campaign can have a high % of broad matched terms because of the shear breadth of queries in that industry. E.g. e-commerce with a bunch of modifiers to describe a product like colors, sizes, styles, etc.

By: » 35 Top Blog Posts on SEO / Search / PPC / Analytics Spotlight Ideas

» 35 Top Blog Posts on SEO / Search / PPC / Analytics Spotlight Ideas — Sat, 14 Nov 2009 17:08:08 +0000

[...] PPC / SEM Analytics: 5 Actionable Tips To Improve ROI – Occam’s Razor – Jun ‘09 [...]

By: Avinash Kaushik

Avinash Kaushik — Sat, 24 Oct 2009 03:32:04 +0000

Sai: By merging data from the online analytics system with data from the offline financial systems.

Avinash.