Comments on: Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love!

By: Optimalisatie binnen de Organisatie | Actual Insights

Optimalisatie binnen de Organisatie | Actual Insights — Tue, 01 Dec 2009 12:47:58 +0000

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Uplift, bounce-ratevermindering en shopping-cart-abandonmentverlaging zijn termen die veel van ons bekend in de oren klinken, maar voor managers (vaak de mensen met de budgetten) vakjargon zijn. Ze moeten te diep nadenken over de exacte betekenis ervan. Dankzij de inzichten van andere bloggers, waaronder Avinash Kaushik en zijn HIPPO-theorie, mag het algemeen bekend zijn dat het communiceren in ‘euro’-taal vaak het meeste effect heeft op het winnen van steun van deze managers.
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By: Optimalisatie binnen de organisatie - Frankwatching

Optimalisatie binnen de organisatie - Frankwatching — Fri, 30 Oct 2009 07:01:31 +0000

By: Patrick

Patrick — Sat, 25 Jul 2009 05:02:59 +0000

"It would be fair to say that Paid Search it has also gotten very complex"

A few months ago I mentioned on an SEO forum (I started learning about SEO close to 3 years ago) how I thought what everybody told me in the beginning (3 years ago) didnt seem to be true at all anymore: People pretended one would have to read 10 blogs and participate in 10 forums a day just to keep up with the algorithms. However, very little had changed since then (only details)…I also said (and truly believe) that I thought PPC was changing much more quickly than SEO these days, and most people agreed!

Then again there's some odd movement in the rankings, again all of a sudden ;)

EDIT: Im sorry Avinash, no idea how that happened, I was goign to post this in the c omments of another blog post..

By: The Browser Is Dead — Long Live the Browser

The Browser Is Dead — Long Live the Browser — Thu, 18 Jun 2009 23:38:24 +0000

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Just imagine, a whole set of applications that finally free the video screen from its HTML-caged rendering/display and enable the presentation of desirable content through an intuitive, immersive video screen/application. In this engaging, app-mediated format, the proven monetization engine of brand advertising that powers television and other entertainment media will finally be possible in the online world. And the analytics that can be gleaned through the App Web promise to be better than the 18,000-30,000 viewers that Nielsen uses to predict/analyze the TV habits of 200 million American viewers.
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By: Ryota Masaki

Ryota Masaki — Thu, 18 Jun 2009 20:13:40 +0000

Good post, keeps me coming back to this blog. Reaffirms what I've been doing and picked up some great advice.

#8 is so true. I've managed some smaller websites and it's all about traffic generation.

Data quality and hippos… we've all ran into this before. I always think that it's still good to look at a fuzzy picture and try to understand it. I also keep steering the conversation to results and dollar amounts.

By: Blogzwonull Links der Woche: Lesenswertes der KW21 bis KW24/2009 » BlogZwoNull

Mon, 15 Jun 2009 05:07:42 +0000

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