Comments on: Google's Search Based Keyword Tool: Monetize The Long Tail of Search http://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html Pluralitas non est ponenda sine neccesitate. Tue, 16 Mar 2010 15:01:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Ultimate Entrepreneur & Small Business Toolbox | Sean M Everetthttp://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html/comment-page-2#comment-491408 The Ultimate Entrepreneur & Small Business Toolbox | Sean M Everett Fri, 05 Mar 2010 22:13:50 +0000 http://www.kaushik.net/avinash/?p=1575#comment-491408 [...] Google’s Search-based Keyword Tool: Monetize The Long Tail of Search | Occam’s Razor by ... [...] [...] Google's Search-based Keyword Tool: Monetize The Long Tail of Search | Occam's Razor by … [...]

]]> By: Discovering Search in London | Bazaarbloghttp://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html/comment-page-2#comment-491389 Discovering Search in London | Bazaarblog Tue, 02 Mar 2010 17:13:58 +0000 http://www.kaushik.net/avinash/?p=1575#comment-491389 [...] Avinash spoke about monetizing the long-tail of keyword traffic, as he has discussed on his blog. We work on this consistently with our clients –user-generated content drives traffic from 1,000 – 100,000 different keywords in a single month across clients of all sizes. [...] [...]
Avinash spoke about monetizing the long-tail of keyword traffic, as he has discussed on his blog. We work on this consistently with our clients –user-generated content drives traffic from 1,000 – 100,000 different keywords in a single month across clients of all sizes.
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]]> By: Wirkungen von CRM & Social Media auf das Affiliate Marketing | Mein Marketing-Blog.http://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html/comment-page-2#comment-491367 Wirkungen von CRM & Social Media auf das Affiliate Marketing | Mein Marketing-Blog. Mon, 01 Mar 2010 08:19:07 +0000 http://www.kaushik.net/avinash/?p=1575#comment-491367 [...] Affiliates haben hier leider weniger Handlungsspielraum. Ich habe jedoch die Erfahrung gemacht, dass es immer noch eine Möglichkeit gibt – seien es nun Long-Tail-SEO-Maßnahmen o.ä. –, als Affiliate trotz extrem kundenorientierter Merchants irgendwie aus der Masse herauszustechen. Man muss diese Möglichkeiten nur entdecken, bevor die anderen Affiliates es tun. Letzteres ist oft leichter gesagt als getan. [...] [...]
Affiliates haben hier leider weniger Handlungsspielraum. Ich habe jedoch die Erfahrung gemacht, dass es immer noch eine Möglichkeit gibt – seien es nun Long-Tail-SEO-Maßnahmen o.ä. –, als Affiliate trotz extrem kundenorientierter Merchants irgendwie aus der Masse herauszustechen. Man muss diese Möglichkeiten nur entdecken, bevor die anderen Affiliates es tun. Letzteres ist oft leichter gesagt als getan.
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]]> By: Alan Mitchellhttp://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html/comment-page-2#comment-491300 Alan Mitchell Mon, 22 Feb 2010 22:14:21 +0000 http://www.kaushik.net/avinash/?p=1575#comment-491300 Hi Avinash,That makes sense, and agree it's in Google's best interests to find a balance between maximising customer experience versus providing advertisers with niches. Just hope their caution doesn't take away opportunities for highly-specialised long-tail keyword targeting, which can be extremely profitable for small businesses who can't afford to compete with the generic masses.Loved your Web Analytics 2.0 book by the way, especially the stuff on segmentation and social media optimisation.Cheers, Alan Hi Avinash,

That makes sense, and agree it's in Google's best interests to find a balance between maximising customer experience versus providing advertisers with niches. Just hope their caution doesn't take away opportunities for highly-specialised long-tail keyword targeting, which can be extremely profitable for small businesses who can't afford to compete with the generic masses.

Loved your Web Analytics 2.0 book by the way, especially the stuff on segmentation and social media optimisation.

Cheers,
Alan

]]> By: Avinash Kaushikhttp://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html/comment-page-2#comment-491294 Avinash Kaushik Mon, 22 Feb 2010 18:18:58 +0000 http://www.kaushik.net/avinash/?p=1575#comment-491294 <b><font color=blue>Alan: </b></font>Showing ads for every search result would only result in higher profit for Google.But there is a tough balance between controlling spam/relevance/all factors that go into auction dynamics and showing ads on search results. Where the balance is met you'll see ads on search results, where it is not you won't see ads.This is something the team at Google is constantly tweaking, while erring on the side of caution so the customer experience on Google.com for every search query is the best it can be.Disclaimer: I currently work at Google so I could be biased.Avinash. Alan: Showing ads for every search result would only result in higher profit for Google.

But there is a tough balance between controlling spam/relevance/all factors that go into auction dynamics and showing ads on search results. Where the balance is met you'll see ads on search results, where it is not you won't see ads.

This is something the team at Google is constantly tweaking, while erring on the side of caution so the customer experience on Google.com for every search query is the best it can be.

Disclaimer: I currently work at Google so I could be biased.

Avinash.

]]> By: Eloihttp://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html/comment-page-2#comment-491266 Eloi Fri, 19 Feb 2010 08:54:33 +0000 http://www.kaushik.net/avinash/?p=1575#comment-491266 Nice post Alan... It's a problem they need to address. Nice post Alan… It's a problem they need to address.

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