Comments on: Dear Avinash: Top Web Analytics Questions, Twitter Edition

By: ProductizeMe

ProductizeMe — Thu, 28 Jan 2010 16:18:36 +0000

[...]
Dear Avinash: Top Web Analytics Questions, Twitter Edition – Look at Avinash’s reply to “How do you convince people to look beyond page impressions for usable measurable metrics?” in particular.
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By: Analytics – All 2010 Nominees » SEMMYS.org

Analytics – All 2010 Nominees » SEMMYS.org — Wed, 13 Jan 2010 17:12:39 +0000

[...] Dear Avinash: Top Web Analytics Questions, Twitter Edition Avinash Kaushik, Occam's Razor | 3/25/09 [...]

By: Vender y atraer clientes en la web (I): los visitantes — El Blog de Wezstudio

Vender y atraer clientes en la web (I): los visitantes — El Blog de Wezstudio — Fri, 13 Nov 2009 08:33:24 +0000

[...] Una web debe tener unos objetivos claros. Cada página o elemento debe tener una razón de ser y un objetivo definido. Según el analista web Avinash Kaushik solo hay 3 tipos de resultados que una web puede obtener: [...]

By: Watching Websites » the battle between traditional & interactive marketing is irrelevant when goals are properly defined

Tue, 15 Sep 2009 11:21:21 +0000

[...]
Avinash speaks volumes about this subject. If you don’t have this printed on your wall yet, go for it, and make sure you use the biggest font possible!
So, using plain english, describe what you hope to achieve.
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By: Page Views: Part 2 - Scripted Metrics

Page Views: Part 2 - Scripted Metrics — Mon, 01 Jun 2009 15:26:27 +0000

[...] Dear Avinash: Top Web Analytics Questions, Twitter Edition – Look at Avinash's reply to "How do you convince people to look beyond page impressions for usable measurable metrics?" in particular. [...]

By: Amita Paul

Amita Paul — Mon, 04 May 2009 20:27:12 +0000

Like always, an excellent post.

I completely agree with your emphasis on Outcomes. Like any other channel, the social media strategy needs to start with a goal in place.

Whatever marketing we have seen on social media till date is marked with (random)Ad hoc practices. I am yet to see a good strategy implemented. The process needs to get a top-down push with a centralized strategy for marketing on social channels.
Strategy [Goals,Process,Metrics] + Means to Implement [Tools, Team] = Winner!