Comments on: Aggregation of Marginal Gains: Recession Busting Analytics!

By: Woopra » How Can Woopra Help You Better “See” Your Customers?

Woopra » How Can Woopra Help You Better “See” Your Customers? — Mon, 21 Dec 2009 18:27:06 +0000

[...] Analytics expert, Avinash Kaushik explained in his article on "Recession Busting Analytics" that we learn more about our business, and our opportunities, with our customers and websites by [...]

By: dakota.boo

dakota.boo — Tue, 07 Jul 2009 11:11:02 +0000

Great article. My traffic is slowly increasing but my conversions and adsense click are not. This article has given me lots of food for thought for ways to improve what I have – thanks.

By: Speeding up: the basics and Analytics | Inside AdSense

Speeding up: the basics and Analytics | Inside AdSense — Fri, 19 Jun 2009 05:21:44 +0000

[...]
If you haven't already, link your AdSense and Analytics accounts in order to take full advantage of what Analytics can offer. If you don't yet have an Analytics account, you can sign up today.

Additional Resources:
Read more from Avinash at his blog, Occam's Razor, which has more tips like the above and additional ways to use Visitor Loyalty metrics, or on the Official Google Blog.
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By: Bagging the Conversion Elephant

Bagging the Conversion Elephant — Wed, 17 Jun 2009 23:16:30 +0000

[...]
In reading an Occam’s Razor blog post from earlier this year, “Aggregation of Marginal Gains: Recession Busting Analytics!," I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit in the conversion improvement space meant high traffic, high impact changes from fixing obviously-wrong calls to action: bad linking, non-obvious next steps, poor UI (user interface).
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By: Tips for Tough Times: Employee motivational techniques, how to set price points, and recession-proof technologies | The AppGap

Tue, 28 Apr 2009 02:36:57 +0000

[...] Aggregation of Marginal Gains: Recession Busting Analytics Avinash Kaushik surmises, on his blog, that simple things can add up to big things, and that by using web analytics for online businesses, we'll know exactly how to look for them. "We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. 'Conversion Buster.' The next million dollar opportunity. Not that there’s anything fundamentally wrong with that quest. The challenge is that frequently in that quest we ignore the immediately achievable. And that tradeoff is a crime. Back in the 1980’s Jan Carlzon was trying to breathe new life into an ailing Scandinavian Air Services. He was famous for saying “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%”." [...]

By: Are you using the right measures for your online business?

Are you using the right measures for your online business? — Tue, 14 Apr 2009 13:59:04 +0000

[...]
So many tools exist out there to help you find the right metrics. Here are just a few examples:

Avinash Kaushik looked at some “recession busting analytics“. Good tips there.

Avinash also recently spelled out 4 useful KPI measurement techniques.
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