Comments on: Actively Avoid Insights: 4 Useful KPI Measurement Techniques

By: yulia

yulia — Sat, 23 Jan 2010 03:18:23 +0000

Thanks so much! Found it!

By: Avinash Kaushik

Avinash Kaushik — Sat, 23 Jan 2010 00:01:59 +0000

Yulia: If you are using Google Analytics it is a standard report.

In the left navigation go to:

Visitors -> Visitor Loyalty -> Length of Visit.

If you are using a Yahoo! Web Analytics go to:

Navigation -> Time Spent On Site.

If you are using a different tool please check with your vendor.

-Avinash.

By: yulia

yulia — Thu, 21 Jan 2010 20:41:00 +0000

I can't figure out how to create the "Length of Visit" report you have in the averages section. Could you please give some quick pointers on steps to take?

By: Tampa Bay Designs

Tampa Bay Designs — Wed, 25 Nov 2009 17:31:34 +0000

First off Id like to say Great Article. I went and downloaded that FireFox plugin for google analytics and started toying around with it. I have to admit it took sometime to get everything situated and set up to where i can make sense of the raw numbers relative to the goal conversions. But know that I have a firmer grasp on the basics I think that it has really opened a new insight into my goal conversions and the way i look at analytics. Well this entire article helped with that ;). Anyway thanks for the great post!

By: Sun, Sand and… Measurement | Waxing UnLyrical

Sun, Sand and… Measurement | Waxing UnLyrical — Tue, 03 Nov 2009 20:40:35 +0000

[...]
I show how, at my last job, we patiently tracked our communications against organizational key performance indicators, and how we were able to calculate – using a formula that was given to us by the equivalent of the marketing department – the value we added to the organization’s bottom line.
[...]

By: Ben Gaines

Ben Gaines — Wed, 07 Oct 2009 21:12:34 +0000

Yass: Adding to what Avinash said yesterday, you can absolutely do these things using SiteCatalyst. Correlations and subrelations allow you to break down critical reports by various data points such as organic/paid search, campaigns, etc. Where a certain data point isn't already available, you can almost always implement a bit of JavaScript code, such as a plug-in, to capture what you need so that important data can be segmented by it.

Discover, Data Warehouse, and ASI offer additional segmentation capabilities, and if you have these tools on your account, I highly recommend them, but they aren't entirely necessary for good segmentation. SiteCatalyst can do it quite well when the implementation is solid.

Feel free to let me know if you have any other questions about this.

Thanks,
Ben Gaines
Omniture, Inc.
e-mail: omniture care [at] omniture [dot] com