Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

off-center-2.jpg

Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership […]

Videos: Actionable Web Analytics Tips

pollen-2.jpg

Through the years Dr. Stephen Turner and "not Dr only Mr." John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a "big boy" web analytics tool was using ClickTracks (after having dabbled in build your own log parsing ecosystem that dumps […]