<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" > <channel><title>Comments on: Multichannel Analytics: Tracking Online Impact Of Offline Campaigns</title> <atom:link href="http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/feed" rel="self" type="application/rss+xml" /><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html</link> <description>Pluralitas non est ponenda sine neccesitate.</description> <lastBuildDate>Thu, 18 Mar 2010 23:54:17 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.2</generator> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>By: Customising Google Analytics for your business &#8211; 6 key types of customisation</title><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/comment-page-1#comment-491358</link> <dc:creator>Customising Google Analytics for your business &#8211; 6 key types of customisation</dc:creator> <pubDate>Sun, 28 Feb 2010 11:49:03 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=1246#comment-491358</guid> <description>[...] Best practice in such offline or multichannel tracking has been explained well by Avinash in his post: Multichannel Analytics: Tracking Online Impact Of Offline Campaigns. [...]</description> <content:encoded><![CDATA[<p>[...] Best practice in such offline or multichannel tracking has been explained well by Avinash in his post: Multichannel Analytics: Tracking Online Impact Of Offline Campaigns. [...]</p> ]]></content:encoded> </item> <item><title>By: Engagement Analytics</title><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/comment-page-1#comment-491257</link> <dc:creator>Engagement Analytics</dc:creator> <pubDate>Thu, 18 Feb 2010 08:10:04 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=1246#comment-491257</guid> <description>[...] You should also think about how well you track the influence of offline media as explained in this post by Google Analytics evangelist Avinash Kaushik. [...]</description> <content:encoded><![CDATA[<p>[...] You should also think about how well you track the influence of offline media as explained in this post by Google Analytics evangelist Avinash Kaushik. [...]</p> ]]></content:encoded> </item> <item><title>By: Is SEO Changing to a Holistic Marketing Approach? &#124; StayOnSearch</title><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/comment-page-1#comment-491052</link> <dc:creator>Is SEO Changing to a Holistic Marketing Approach? &#124; StayOnSearch</dc:creator> <pubDate>Mon, 01 Feb 2010 14:19:20 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=1246#comment-491052</guid> <description>[...] Avinash Kaushik, a leader in web analytics, wrote a fantastic post about tracking online impact of offline campaigns.  With different techniques like redirects, unique coupon/promo codes, and identifying correlation in traffic patterns he describes multiple ways you can effectively track how well your offline efforts are impacting your online efforts. [...]</description> <content:encoded><![CDATA[<p>[...]<br /> Avinash Kaushik, a leader in web analytics, wrote a fantastic post about tracking online impact of offline campaigns.  With different techniques like redirects, unique coupon/promo codes, and identifying correlation in traffic patterns he describes multiple ways you can effectively track how well your offline efforts are impacting your online efforts.<br /> [...]</p> ]]></content:encoded> </item> <item><title>By: medyum</title><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/comment-page-1#comment-487916</link> <dc:creator>medyum</dc:creator> <pubDate>Fri, 17 Jul 2009 11:26:31 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=1246#comment-487916</guid> <description>Avinash, true analytic geek to be able to convey a good topic in a place like that. It still surprises me that more online companies do not know or understand the simple use of vanity URL’s have a great holiday and be safe.</description> <content:encoded><![CDATA[<p>Avinash, true analytic geek to be able to convey a good topic in a place like that. It still surprises me that more online companies do not know or understand the simple use of vanity URL’s have a great holiday and be safe.</p> ]]></content:encoded> </item> <item><title>By: Neha Gulati</title><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/comment-page-1#comment-484376</link> <dc:creator>Neha Gulati</dc:creator> <pubDate>Thu, 19 Mar 2009 14:23:53 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=1246#comment-484376</guid> <description>Omniture offers lots of different performance measures like time spent per visit, pages viewed under a campaign, page depth, entry, exit Visit number, loyalty....and many moreCould you please guide which of them are critical to be picked &amp; monitor to assure a campaign is doing well.</description> <content:encoded><![CDATA[<p>Omniture offers lots of different performance measures like time spent per visit, pages viewed under a campaign, page depth, entry, exit Visit number, loyalty&#8230;.and many more</p><p>Could you please guide which of them are critical to be picked &amp; monitor to assure a campaign is doing well.</p> ]]></content:encoded> </item> <item><title>By: Digital Marketing New Round Up &#124; Alex Radford</title><link>http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html/comment-page-1#comment-481300</link> <dc:creator>Digital Marketing New Round Up &#124; Alex Radford</dc:creator> <pubDate>Thu, 22 Jan 2009 20:47:12 +0000</pubDate> <guid isPermaLink="false">http://www.kaushik.net/avinash/?p=1246#comment-481300</guid> <description>[...] Some other articles worth reading this week include:Multichannel Analytics: Tracking Online Impact Of Offline Campaigns [...]</description> <content:encoded><![CDATA[<p>[...]<br /> Some other articles worth reading this week include:</p><p>Multichannel Analytics: Tracking Online Impact Of Offline Campaigns<br /> [...]</p> ]]></content:encoded> </item> </channel> </rss>
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