Comments on: Redefining Innovation: Incremental, w/ Side Effects & Transformational

By: sharada

sharada — Mon, 06 Apr 2009 06:09:35 +0000

having the customers views/opinion along would be great value add for incremental innovation

it would be less riskier

By: ErikJ

ErikJ — Sun, 02 Nov 2008 06:59:16 +0000

Innovation is the most essential tool in all aspects of life business or non business. If it is not translated into the equal shares that is meant for supreme functionality the whole ship sinks so to speak.

Remembering to always innovate and improve is what will keep things interesting especially today

By: Steven Grech

Steven Grech — Thu, 23 Oct 2008 11:02:29 +0000

Hi Avinash, great post. You haven’t mentioned “disruptive innovation”… one of the most interesting innovation theories out there – the Blue Ocean ideas that change or create new markets…

Disruptive innovations include the invention of the car, CDs (disrupted floppy disks), VoIP (Still disrupting the traditional phone system) and last but not least low cost airlines – airline travel for the masses.

So on this note I add Google Analytics to the list of disruptive innovations – why? i believe GA has changed the landscape of the analytics industry by bringing analytics to the masses. Fantastic :)

By: Andrew Goodman

Andrew Goodman — Wed, 22 Oct 2008 19:55:02 +0000

What Cass said.

Although the keyword auction was certainly refined by Google and took off under Google’s leadership, the innovation was GoTo’s. Google paid a princely sum to settle the patent dispute.

By: Roman Appeltauer

Roman Appeltauer — Tue, 21 Oct 2008 15:07:21 +0000

I guess web analytics only has a power to make innovation faster or even bring arguments for kick-off.

Great innovation needs a gread idea. Web analytics is mathematical/statistical/technogical based – it can only give you a feedback and that’s what it is designed for. So web analytics is not any source of ideas. It can be inspiration at most.

To me it’s not sad that web analytics doesn’t bring transformational innovation. It is as sad as cow eats grass and give milk (not chocolate). I’m not sad because I don’t expect what it can’t give me.

But! As I said web analytics can help us with this innovation. It can give us arguments that we need to do something/anything. It gives arguments that are so relevant that even CEO’s or CMO’s can understand them (if well presented). So I guess web analytics can do a lot to make innovation happen.

It’s like as an apple falls on the right head and new old-ideas-breaking theory becomes.

By: Cass Heaphy

Cass Heaphy — Tue, 21 Oct 2008 13:27:14 +0000

Hi Avinash,

I might be wrong here but I’m pretty sure the PPC auction model you ascribe to AdWords was in fact developed and first widely used by Goto/Overture – Google AdWords was initially a CPM model. Google then adopted the PPC model – there as a legal skirmish – and some out-of-court licensing deal with Overture was done. Therefore, I think the transformational innovation would be Overture’s? Anyway, I thought I had better bring this to your attention.

My favourite recent (20C) innovation is solid state flash memory first developed for military aerospace that is now a ubiquitous part of our electronic and telecommunications revolution. Not sure if this qualifies as transformational or side effect as I’m pretty sure the Air Force generals and DARPA did not have the iPod nano in mind when they outlined the requirement for a rugged and fast memory solution for uploading and downloading data to and from their aircraft.

Keep up the excellent work.

Kind regards,
Cass