Comments on: Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

By: Handy Tools and Tips for E-Commerce Websites

Handy Tools and Tips for E-Commerce Websites — Sat, 06 Mar 2010 23:46:59 +0000

[...] Want to find out more with more examples? Read Avinash Kaushik’s advanced segments article. [...]

By: Customising Google Analytics for your business – 6 key types of customisation

Sun, 28 Feb 2010 11:43:48 +0000

[...] Introduction to Advanced Segments from Avinash Kaushik 3. Creating dashboards and custom reports within Google Analytics [...]

By: The Missing Google Analytics Manual

The Missing Google Analytics Manual — Thu, 25 Feb 2010 14:02:31 +0000

[...] Setup Advanced Segments [...]

By: Anup More

Anup More — Mon, 15 Feb 2010 10:24:56 +0000

In Awstats there is a section for searched keywords, but don’t show the IP the keyword has been searched from. I have never used the Google Analytics, but wanted to know that is there any feature offered in it by which you can track the IP from where that keyword has been searched.

By: Avinash Kaushik

Avinash Kaushik — Tue, 26 Jan 2010 23:54:32 +0000

Josh: So your client is, say, Cupertino Bank.

You can use the condition “Starts with” in your advanced segment.

Or you can use the condition “Contains” but then add a AND statement (click on Add “and” statement in the grey area) that goes something like “Does not start with” Value = “banks in”.

Things like that.

Just click on the Condition drop down in Advanced Segmentation feature and you’ll see a number of options that you can play with to extract just the brand keywords you want.

Finally remember you don’t have to be perfect. It is quite likely that less than 20 keywords contribute a large majority of your Visits (/Conversions). So if you miss a few that run into the tail then no biggie. :) Analyze 98% accurate data! :)

Hope this helps.

-Avinash.

By: Josh Fialkoff

Josh Fialkoff — Tue, 26 Jan 2010 16:40:26 +0000

Hi Avinash,

This is a great post (as always!).

I am struggling with separating brand and non-brand keywords for a client whose name is [Town] Bank.

If I include [Town] bank with the “contains” condition in the brand segment, it will also lump in people searching for “banks in [Town]” which is not a brand-related search.

What’s the best way to deal with this?

Thanks!
-Josh