Comments on: Six Web Metrics / KPI's To Die For

By: Sibongiseni Dakela

Sibongiseni Dakela — Fri, 06 Nov 2009 08:32:05 +0000

Hi Avinash,

Thank you so much for these Insights. I have shared with colleagues who may find them interesting.

Much appreciates
Sibongiseni

By: Google Dave

Google Dave — Thu, 05 Nov 2009 07:13:49 +0000

Avinash…my first post…

I'd just like to thank you for an absolute barnstomer of a post…I'll be making sure all of our team reads this.

Over the recent months you've inspired both me and our team.

BIG THANKS

Google Dave

PS…love the new book…it's like a bible in our place, everyone's fighting over it!

By: Avinash Kaushik

Avinash Kaushik — Thu, 05 Nov 2009 01:09:28 +0000

Drew: Revenue of course is "god" for ecommerce sites. But just looking at it poses an issue: it might not be insightful enough.

Take this example.

You made $1 mil in Oct.
You made $1.2 mil in Nov.

Magnificent growth.

But in Oct you got 1,000 Visitors and in Nov you got 1,000,000 visitors.

Ouch!

Both Conversion Rate and Average Order Size try to get you to understand if you are being "efficient", something just looking at the aggregate revenue number might not reveal instantly.

Avinash.

By: Drew

Drew — Wed, 04 Nov 2009 23:09:34 +0000

Mr. Kaushik –

I love your insights, they are truly awesome and well thought out. Question: For eCommerce at least, it seems like Total Revenue might be as good a KPI if not better than Conversion Rate. Especially in the realm of higher priced consumer products. Average Order Value when mixed with CR is very insightful, but what truly seems to matter is Total Revenue. What are your thoughts on when to emphasize Total Revenue over CR?

PS I received your new book in the mail last Friday. Maybe the answer lies within. Thanks again for posting and sharing your A+ ninja skills.

By: Small Business Website Tips

Small Business Website Tips — Tue, 20 Oct 2009 16:14:34 +0000

[...]
Web Analytics
Having a business model for monetization, you will then need to measure how your users are using your site and track the ROI.
Google Analytics is a free web analytics tool for this purpose.
[...]

By: JamesD

JamesD — Thu, 11 Jun 2009 10:01:34 +0000

Thanks for the useful info. It's so interesting