Comments on: Competitive Intelligence Analysis: Google Insights for Search

By: Web Analytics 4 Legends » Blog Archive » Two Great Tools: Insights and Trends

Wed, 10 Feb 2010 17:59:00 +0000

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Confused? There are quite a few technical terms being thrown around here, but Avinash Kaushik offers a wonderful, in-depth blog entry on Insights for Search (complete with screenshots!) that should help your understanding.
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By: Archana

Archana — Wed, 30 Dec 2009 05:04:12 +0000

Thanks for comprehensive description.

By: Spy on Your Competitors with Competitive Intelligence Tools

Spy on Your Competitors with Competitive Intelligence Tools — Thu, 19 Nov 2009 16:19:01 +0000

[...] 11. Google Insights for Search – With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. Again, Avinash explains how to use this well. [...]

By: Insights For Analytics – New Free Tool From seOveflow « seOverflow Blog

Tue, 08 Sep 2009 15:14:55 +0000

[...] http://www.kaushik.net/avinash/2008/08/competitive-intelligence-analysis-google-insights-for-search…. [...]

By: Ryan

Ryan — Thu, 18 Jun 2009 14:13:40 +0000

Yes, that makes sense, using multiple lines you can compare how you are doing relative to others. Nice post!

By: Avinash Kaushik

Avinash Kaushik — Thu, 18 Jun 2009 06:17:57 +0000

Ryan: Very sound advice!

That was the primary reason most of the graphs I had in the post used two lines and not one. With one line there is the challenge you mention, the denominator is bigger. But if you use two lines you are overcoming that a bit, if you compare two relevant terms.

So take the very first example. If you only typed in bryan eisenberg the line would go down, you would not know if that's good or bad. But if you compare bryan with avinash and garr, off the same denominator, you can easily know if things are good or bad.

Does this make sense?

Thanks.

-Avinash.