Comments on: Competitive Intelligence Analysis: Google / DoubleClick Ad Planner

By: Avinash Kaushik

Avinash Kaushik — Fri, 13 Aug 2010 22:44:50 +0000

Rehan: You have two options:You can purchase the Claritas Prizm data.Or you can also purchase access to HitWise Demographics data.Both tools will give you demographics by Geo or demographics by geo for a site.Avinash.

By: Rehan yar Khan

Rehan yar Khan — Fri, 13 Aug 2010 17:21:09 +0000

Hi Avinash,
I've been looking for a Google Analytics plugin that can give me details on visitor income and education levels based on US zip code as determined by visitor i.p. Is there such a plugin? If not are there other tools that can provide such information?

While Ad Planner is useful, it's aggregate info for the site and does not help me break down the data from sources and campaigns.

Any guidance in the right direction will be most helpful.

Regards,
Rehan

Ps. Your book, an hour a day is fantastic and is the bible in our office.

By: Greg John

Greg John — Mon, 21 Dec 2009 12:38:10 +0000

Can we still use Adplanner, would like to make better adds for TheSteamStore. com

By: 69 Free (or low cost) Tools to Improve Your Website

69 Free (or low cost) Tools to Improve Your Website — Wed, 30 Sep 2009 15:57:41 +0000

[...] 57. Google Ad Planner a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. My friend Avinash, wrote a great primer on how to use it for competitive intelligence. [...]

By: Avinash Kaushik

Avinash Kaushik — Tue, 14 Jul 2009 04:44:09 +0000

Zac: I am not sure I understand your comment. But let me try…

If you use Google Analytics on your site you can link your site data to the Ad Planner data. This would allow the Ad Planner to show two metrics from your GA data next to your Ad Planner data. Without your permission the Ad Planner does not have any of your GA data in it.

Other than that you cannot add or edit any other data in the Ad Planner. In some ways that would reduce the integrity of the data.

-Avinash.

By: Zac

Zac — Sun, 12 Jul 2009 17:28:24 +0000

I noticed if I am the official owner of the website that I can edit the data. Do you think this will compromise the integrity of the information in any way? Since I am not officially authorized to update content for my company I could not see the details of the process and what can actually be changed. It was just a cause for concern on my part, especially when making marketing decisions.

For example, could you change your demographic data to 'accurately' reflect information on the given report?