Google Insights for Search: Competitive Intelligence Analysis

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Save the best for last! Insights for Search is one of the most awesome research tools you'll use. I promise. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the Google Ad Planner can help […]

Google / DoubleClick Ad Planner: Competitive Intelligence Analysis

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Google's Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). […]