Comments on: "Yes M'am, Yes You In The Back Row" [13 Web Analytics Questions]

By: miro slodki

miro slodki — Mon, 08 Sep 2008 09:40:04 +0000

Avinash – Newbie here

thank you for this excellent review

In future I hope you spend more time on a more detailed post/discussion regarding pan session analytics
as I think this is an area that will grow in popularity and importance as marketers learn how to better optimize their price events and brand/customer building events from a campaign perspective.

For those interested, I have developed a "Miss Ann Elk" type model structure
see http://miroslodki.wordpress.com/articles/the-anatomy-of-a-brand-purchase-part-1/
that may be of value

Cheers
Miro

BTW my blog is "free wordpress hosted" which precludes me from running any java scripts for the 4Q survey service

Wondering is there any way to link a survey button from my site to direct people to my relevant slice within survey service?

By: ¿Analítica Web a precio de oro?

¿Analítica Web a precio de oro? — Wed, 04 Jun 2008 07:57:03 +0000

[...] A continuación viene el siguiente dilema: La riqueza y versatilidad de la herramienta escogida viene acompañada de una implantación compleja y un uso relativamente sofisticado. Si, como pide Víctor Pérez, hacemos caso a Avinash Kaushik (regla del 10/90 para software/servicios, de la que el propio Avinash se consideraba estos días más seguidor que nunca) deberíamos apartar 720 mil euros para obtener el máximo provecho a nuestro entorno de medición. Obviamente, nadie hace caso a Avinash, salvo quienes optan por su propio empleador: Google Analytics, que aplicando una regla de tres determinan invertir cero euros en ambas cosas, software y servicios. [...]

By: Avinash Kaushik

Avinash Kaushik — Tue, 03 Jun 2008 00:32:49 +0000

Mredul: There are a lot of hypothesis and some of throwing things in the air but I am unaware of anything that is solid in that area.Mostly because all the attempts to measure "Trust" have been using Quantitative data and quant data stinks at measuring something as deeply Qualitative as "Trust". Just like Engagement. :)The good applications I have seen of measuring qualitative feelings are using methodologies using Surveys and Remote Usability etc. Likelihood to Recommend is one of the better know measures of future predictive behavior for example.Background reading material:

“Engagement” Is Not A Metric, It’s An Excuse

Measuring Online Engagement: What Role Does Web Analytics Play?

Hope this helps a little bit.-Avinash.

By: Mridul

Mridul — Mon, 02 Jun 2008 13:27:52 +0000

I am a regular reader of your site, it do provides me with invaluable suggestions and thoughts to work upon. sorry for being offline, i was just wondering, is there any metric (or a group of metric), which can evaluate the trust between a user and a website.

By: Avinash Kaushik

Avinash Kaushik — Mon, 02 Jun 2008 05:35:35 +0000

Phil: Excellent suggestion! I hope someone from the Google Analytics Team is reading this blog!! :)

Adron: Never mistake the vocal minority to speak for the silent majority. :)

There are a ton of brilliant people in our ecosystem working on the next generation of analytics and decision making. Like you I can't wait to find out what they are doing to solve complex problems and I can't wait to benefit from their work.

Jaimie / Ryan: Blog Stats is the evolution of the delightful tool called Measure Map. You'll find lots of details here:

http://analytics.blogspot.com/2008/04/google-analytics-for-blogger-now-in.html

Patrick: Both.

Search is very important today and if it is not a part of your portfolio of acquisition vehicles then you are probably not doing as well as you could. But it would be foolish to think that this is how things will be forever and that the next disruptive things is not around the corner. And we don't know what it is. But it is there. :)

-Avinash.

By: Ryan Kelly

Ryan Kelly — Mon, 02 Jun 2008 05:04:44 +0000

Hi Avinash….I can't find the "Blog Stats" tool you mention above. What's the website?

Thanks!
Ryan